Urban clothing designers like Sean John, FUBU, Maurice Malone, Phat Farm, Mecca USA, Wu Wear, Ecko Unlimited, Enyce, Karl Kani, and Triple Five Soul are making it big both on 125th Street in Harlem as well as Seventh Avenue.
The hip looks of urban clothing design has caught on in a big way, especially with America's white, young suburbanites, who view inner-city black youth as independent and savvy, and are keen on emulating their dressing style along with the attitude that goes with it.
Brightly colored, baggy clothing have become mainstream in the street fashion of America, which has resulted in making small fortunes for designers creating this stuff.
These designers keep their ears close to the street, hence know exactly what their customer desires and wants - stylish and innovative attire. Practically everybody's embracing the cult of rap, and that oversize, logoed, vibrantly colored look has become quite a rage.
Many designers are also making a conscious shift, away from labeling their stuff 'urbanwear' and using 'metropolitan' or 'contemporary' instead. That's because the term 'urban', as far as fashionable attire is concerned, has outgrown its definition.
While it started out with basic T-shirts and oversize denim, it has now evolved into tailored clothing. Hence, today's clothing lines run the whole gamut from denim suits to T-shirts to tailored suits plus furs and luxury leathers.
Today's urban fashion consumers have developed a very sophisticated and mature understanding of how clothing ought to fit and how fashion works. Hence designers, responding to this new maturity in consumers, are designing men's lines that are actually taking into account how pants should hang from the waist and reach just above the shoe to create a clean cut.
These are individuals who still like the idea of urban fashion, but may not necessarily be into loud stuff (although the bright colors are also offered alongside). These are the people who are finding new ways to stand out from the crowd by taking the best in denim wear and mixing them with traditional sportswear and chic and cheap labels to create an individualized look.
Here are some suggestions for uber trendy urban fashion clothing:
- Check out graphic t-shirts. Instead of wearing the cliched skulls on tees, t-shirts with complex graphics or funny quotes on them make quite a fashion statement.
- You could try out jeans that have nothing on them - just comfortably fitting jeans that can be worn just about anywhere. Check out monochromatic colors like gray, black, or white.
- How about wearing something other than khakis or jeans? Cotton pants can make a statement that is both unique and understated. Team it with an olive green military denim jacket or T-shirts of monochromatic colors.
The streets have always been where fashion trends have originated. It is easy to mix and match what suits you the best and complements your personality.