A walk in shoes closet. Manolo Blahniks and Christian Louboutins to adorn her feet. So Carrie Bradshaw has a life one can only dream of and yearn for. So what? Not everyone is headling the Sex and the City, but retail therapy ensures that those shoes that women drool over can be theirs for discounted prices.
The concept was an immediate success with branches being opened in Charlotte in North Carolina and Virginia Beach in Virginia State, in just a couple of years. By the late 1990s, Off Broadway shoe warehouse locations spread throughout the country with more than 20 stores and warehouses operational.
The store has high-end designer shoes and shoes by lesser known designers, upcoming in this field. For a person who cannot afford to buy these shoes at actual prices, this company is a messiah with a large and varied collection with almost 30,000 pairs, that you need a day to walk through the store.
Other than offers like UP TO 70% OFF + BOGO 50% OFF* YOUR 2ND PAIR and FREE SHIPPING ON ORDERS $50 OR MORE, they have a concept of OB rewards giving you 10 points on every $1 spent in stores and online and get 200 bonus points for your first order. This is perhaps one of the schemes to be a huge hit, broadening their client base and gaining popularity.
They also have a military discount where every Tuesday, U.S. military personnel and their families receive a 10% discount on their entire in-store purchase provided that they must present valid U.S. Military ID at time of purchase.They too have gift cards and coupons for the shoes that they stock that you can gift to friends and family.